About Darin George

Darin Brian George is the founder, CEO and head sales training instructor for the Automotive Sales College of Canada, established in 1996. His post secondary education is in the field of Architecture.

In the mid 1980’s Mr. George started his own residential construction business and generated over a million dollars in gross sales. In late1989 he switched careers and joined the automotive sales industry where he has held the positions of Sales Person, Sales Manager and General Manager for Nissan, Chrysler, Ford, Infiniti and General Motors dealerships.

Currently Mr. George is an internationally recognized sales trainer, writer and corporate speaker. He is repeatedly published in numerous automotive and sales management industry magazines, news papers and has appeared in TV shows and live web broadcasts. Mr. George is a featured sales training columnist for the United States auto industry and his articles are regularly published in Ward’s Dealer Business Magazine, Dealer Marketing Magazine, Automotive Digest and Auto Success Magazine. He is also the sales training columnist of Darin’s Morning Sales Meeting; a column regularly featured in Canadian AutoWorld Magazine.

Mr. George is committed to the education and professional development of Sales People, Sales Managers and Business Owners. His College produces floor ready and professionally trained sales people who have been taught the importance of having a strategic selling game plan that must be executed consistently on a daily basis in order to achieve maximum results. His students are taught the principles of selling and acquire skills that result in increased sales, above average customer satisfaction, increased profits and positive mental attitudes.

The College Website is www.visitasc.com